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Anheuser-Busch attempts to trademark area codes

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In what could be seen as an attempt to mimic the local marketing success of Goose Island’s popular 312 Urban Wheat Ale, Anheuser-Busch InBev has filed applications to trademark the signature area codes of 15 U.S. cities.

Chicago-based Goose Island parent Fulton Street Brewery LLC, acquired by Anheuser-Busch as part of a $38.8 million deal earlier this year, holds registered trademarks on “312 Urban Wheat” and “312 Urban Wheat Ale Goose Island Chicago.” When the acquisition was announced, Anheuser-Busch pledged to pump $1.3 million into boosting Goose Island’s brewing capacity.

Full Story: Anheuser-Busch wants to trademark area codes in the U.S.