Google announced a new button that will allow users to purchase goods directly from the ads that pop up on Google search results, with funds linked to their Google account.
Purchases on Google, as it is aptly named, will be limited to the U.S, initially, and will be rolled out to roughly a dozen U.S. companies in the coming weeks, reported VentureBeat Wednesday.
The announcement goes hand in hand with more information being revealed about Google’s Android Pay feature. In conjunction with purchases on Google, Android Pay could help streamline the buying experience of consumers on mobile devices.
Google’s stab at the mobile purchasing market comes at a time when other major companies are attempting to expand their influence as well. Google is hoping that its command of the largest search engine in the world can give it an edge over the already established PayPal, relative newcomer Apple Pay, and the soon to be released Samsung Pay.
This recent focus on online sales comes at the head of a Deloitte survey that says digital devices will have influenced $2.2 trillion worth of U.S. retail sales by the end of the year.
Google also took the opportunity to announce several other features it would be rolling out, including an addition to Google Shopping that would allow consumers to conversationally search for products and a card that notifies shoppers whenever a product receives a significant price drop.