Adidas is often hailed as one of the trendiest athletic companies on the market.
It collaborates with Kanye West’s Yeezy collection, and tons of celebrities are often seen rocking a pair of their freshest, newest athletic wear out and about.
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— Cashback Revolution (@GlobalFluz) October 6, 2018
Kylie Jenner joins Adidas as the latest brand ambassadorhttps://t.co/9ZLMqxA6PU pic.twitter.com/D637azVGMj
— Forbes (@Forbes) September 4, 2018
Look at how beautiful she is. Baddass @bellahadid in my @adidasoriginals 15th collection thank you girl love you!!! https://t.co/yyT7lov0wa pic.twitter.com/UyaHi4xE1C
— Rita Ora (@RitaOra) September 26, 2016
.@haileybaldwin is the new “style creator” for @adidas and @JDOfficial: https://t.co/NklPAqX3E3 pic.twitter.com/Z4yGfDA5Cs
— Fashionista.com (@Fashionista_com) July 18, 2018
And Adidas’ latest venture pays homage to “The Waterboy,” one of the most-loved sports movies in history.
The company is rolling out exact replica jerseys donning the made-up South Central Louisiana State University (Bobby Boucher’s, AKA the Waterboy’s, alma mater) logo and other accessories evocative of the movie. (RELATED: Adidas Doubles Down On Support For Kanye West)
The timing couldn’t be more perfect. Adam Sandler’s hit 1998 comedy celebrates its 20-year anniversary this fall, and with Halloween right around the corner, I’m willing to bet we’ll see a resurgence of “Waterboy” costumes this year.
Here are some photos of the line:
.@adidasFballUS celebrates 20-year anniversary of “The Waterboy” with limited edition South Central Louisiana State University Mud Dogs Bobby Boucher replica jersey ($120).
Goes on sale 10/19 (the original film, starring @AdamSandler, opened in movie theaters on 11/6/98). pic.twitter.com/L2O6CeKlBy
— Jeff Eisenband (@JeffEisenband) October 15, 2018
JUST IN: To commemorate the 20th anniversary of “Waterboy,” adidas is selling Bobby Boucher’s bowl game jerseys and other South Central Louisiana State University Gear. Hits adidas website this Friday. pic.twitter.com/YlGo2TGuVM
— Darren Rovell (@darrenrovell) October 15, 2018
High Quality
Check out the Limited Edition SCLSU capsule Collection for the 20th Anniversary of The Waterboy. Coming 10/19 #teamadidas pic.twitter.com/EqIK5cBaGW
— adidas Football US (@adidasFballUS) October 15, 2018
Adidas is also selling SCLSU Mud Dogs jacket ($100), hat ($30) and water bottle ($20). pic.twitter.com/GVHqJL3Gzd
— Jeff Eisenband (@JeffEisenband) October 15, 2018
The jersey will run you about $120; varsity jackets are $100, hats are $30 and water bottles are a whopping $20, according to an Adidas press release.
For a company that prides itself on being serious and competitive, I’m just glad to see Adidas has a sense of humor.