Bella Hadid made a very public commitment to her New Year’s resolution on Instagram late Sunday night.
Hadid, who has more than 22 million followers on the photo-sharing platform, informed her fans that her New Year’s resolution was to give up vaping and e-cigarettes. More specifically, Hadid said she’d sworn off brand-name Juuls, which have become exceedingly popular across college campuses and often spar with lawmakers about marketing to younger adults and adolescents. (RELATED: Juul Temporarily Stops Selling Flavored E-Cigarette Pods As FDA Tries To Limit Underage Usage)
“2019 resolution- quit Juuling! So far so good!” Hadid informed her followers, accompanied by a litany of “no smoking” emojis.
Juul might be able to afford to lose a celebrity customer. The vaping company currently owns around 74 percent of the e-cigarette market and is often blamed for popularizing the unhealthy habit among young people.
Juuls typically come in small matte black packaging, and the smoking device’s battery can be charged using a USB port — similar to how a cell phone charges. Juuls also offer a variety of flavor pods that appeal to a younger audience, including cucumber, mango, mint, and cream.
The FDA estimates that approximately 3.6 million middle and high school students currently use e-cigarettes on a routine basis. This is pretty shocking, considering only 1.5 million were estimated to be routine users in 2017.
The company stopped using Instagram in an effort to curtail its popularity among millennials and Gen. Z-ers in November 2018.
Here’s to hoping Bella Hadid kicks her habit.