The Cleveland Cavaliers defeated the Chicago Bulls 106-91 on Wednesday night — leveling the second-round NBA playoff series at one game a piece — but the Cavs made Internet headlines for a promotional video the team ran on the jumbotron at the Quicken Loans Arena during the game.
The video pokes fun at an iconic scene from the movie “Dirty Dancing,” but poor execution ignited outrage throughout the Twitter-sphere, claiming that Cleveland’s #AllIn for domestic violence.
WATCH:
Congrats cavs for promoting domestic violence in their last playoff promo video, let's go Chicago
— Henny V (@Henry_Villalona) May 7, 2015
Soooo… @cavs and @nba, are you really planning on remaining silent socially on the horrible "domestic violence is for joking" video?
— Dave Lack (@DaveLack) May 7, 2015
my GOD – the Cavs really thought this would be funny and NOT offensive? http://t.co/jX3m4N9CXH
— Vicki D. (@vicki_dee) May 7, 2015
I think we’ve scraped the bottom of the barrel of how toxic sports culture is and then the @cavs release a video promoting domestic violence
— Toni McIntyre (@ToniMacAttack) May 7, 2015
Imagine if it featured someone beating up a gay man because he roots for the wrong team. A Jew. A Black man. Why is it ok for women? @cavs
— [Ari]ana (@ari_raid) May 7, 2015
The @cavs video is horrifying. It glamorizes and incites domestic violence. After Ray Rice, Voynov, Mayweather, is this still where we are?
— Susannah Marshall (@sm_marshall) May 7, 2015
Before I start, I want to first say that domestic violence is a serious issue. That being said, anyone with a brain — or at least half a spine — knows that there’s no shot in hell this video is actually “glamorizing and inciting” domestic violence, and wouldn’t be offended.
Unless — of course — you’re offended by the terrible dancing and acting. That’s understandable.
It's a spoof of a UNITED HEALTH CARE COMMERCIAL https://t.co/mKHMtbuRAG but hey, GET ANGRY https://t.co/qVEfaS4EBy
— Jason McIntyre (@jasonrmcintyre) May 7, 2015
That Cavs video isn't domestic violence, it's bad dancing,
— Riley Debelak (@RDawg906) May 7, 2015
get a fucking grip @TMZ why not rename the site http://t.co/fXkEBPfjKZ , stop being such panty waists http://t.co/JsSydFOuEQ via @TMZ_Sports
— Stone & Nutz (@StoneNutzShow) May 7, 2015