A 1994 Bud Light advertisement promoting male cross-dressing resurfaced as the brand faces backlash for partnering with transgender influencer Dylan Mulvaney.
The advertisement features male cross dressers participating in a women’s pool contest for a chance to win Bud Light. It begins with the men walking into a bar and playing games of pool. (RELATED: Democrats Have To Pretend They Like Bud Light Now)
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“These guys are good,” a woman tells her female friend. “Who you calling guys?, one of the cross dressing men responds. “Looks like you’re in the finals, man,” a male employee informs one of the cross dressers while they surround him.
“For the great taste that won’t fill you up and never lets you down, make it a Bud Light,” the advertisement says. “You’re the defending ladies pool champion?,” one of the cross dressers asks at the end of the advertisement. “Yes I am,” responds another cross dressing man.
Bud Light has received significant backlash for its advertising partnership with Mulvaney, a biological male who identifies as a transgender female. Mulvaney posted multiple videos promoting Bud Light on April 2 and flaunted customized beer cans with the influencer’s face on them.
Conservatives accused the company of disrespecting its customer base by promoting transgender ideology. (RELATED: Bud Light Sold Out To The DEI Agenda Long Before Dylan Mulvaney)
Bud Light marketing executive Alissa Gordon Heinerscheid was singled out because she criticized the brand’s “fratty” image and “out-of-touch humor” in a March podcast interview. She talked about the need to “evolve and elevate” the brand by creating a “truly inclusive” marketing campaign. The Daily Caller resurfaced images of Heinerscheid partying and drinking as a college student April 11, shortly after her comments went viral.
The CEO of Anheuser-Busch, Bud Light’s parent company, responded to the backlash in a statement released April 14. “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” Anheuser-Busch CEO Brendan Whitworth said.
“We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”