Opinion

ROOKE: Men Have To Decide If Women Are Worth The Fight

OPINION
UFC Fight Night Andrade v Zhang

(Photo by Zhe Ji/Getty Images)

Mary Rooke Commentary and Analysis Writer
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Bud Light and UFC are entering into a partnership that will be the beer brand’s latest attempt at resurrecting its reputation with average American men after it used progressive idol Dylan Mulvaney as part of its marketing scheme.

For the first time in our generation, western men successfully pushed back against the progressive left because they didn’t want to be sold beer by a man pretending to be a woman. Within a few months, the left lost millions from conservative boycotts like Bud Light and Target. It finally felt like the movement to bring back common sense was making real strides until the UFC handed the embattled beer brand a lifeline.

It may be a smart business decision for Bud Light, and Dana White was likely given a sweetheart deal to make this work. Still, the partnership puts the spotlight on men who praise the UFC as the last bastion of masculinity while denouncing Bud Light for supporting Mulvaney.

Both companies view men as brainless consumers of escapism and women as the conduit to sell those products. The men who made Bud Light fall from grace will have to decide if protecting women is more important than being a spectator in the modern-day Colosseum being brought to them by companies who have no respect for them. (ROOKE: The Fall Of Victoria’s Secret Has Been On The Runway For Years, Did Nobody Really Notice?)

It’s hard to even define what a woman is anymore in our modern society. To the left, a woman is anything from a human female with ovaries to a 6’2″ man with an Adam’s apple deciding to wear lipstick. The right isn’t much better. Although they have no issue admitting that men can’t be women, that’s often where the support ends.

Outside of Scott Smith, who was arrested for standing up for his daughter after her sexual assault at the hands of a boy identifying as a transgender woman, men are eerily silent. The Bud Light boycott was the first time our nation’s men collectively did something about the left’s attack on women.

It’s not like this is solely a women’s issue that needs to be fought on the pink battlefield. Sure, a female is the one losing out on the position but men are the ones being lied to when companies sell female sex using biological men. Do they not want real women as their wives? Are they really content being misled in such an egregious way? Because the reality is their lives will be spent dodging surgically constructed bottom holes if they continue to allow men in women’s spaces. This fight requires strong men to enter the arena and not just to avoid Frankenstein’s monster. Women need protection from predatory men using the left’s demands for inclusivity as a way to find them alone.

Have fun in the comment section blaming women for pushing society down the slippery slope with their acceptance of the effeminate gay best friend, but it was both the sexes who laughed off Bruce Jenner becoming Caitlin and sat back as Jazz Jennings’ youth and fertility were stolen from him by predatory adults only interested in using him as their progressive icon.

Men, the women in your life need you.

Companies, like the UFC, partnering with Bud Light after everything the brand has done to reduce women to clichés shows they are betting on you to close your eyes. They believe men will continue to ignore the abuse their mothers, wives, and daughters endure for the chance to be spectators in their glorified game show.

Mary Rooke is a reporter at the Daily Caller.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller.