Notable podcast host Joe Rogan agreed to a new deal with Spotify that will allow his show to broadcast on several major platforms, The Wall Street Journal reported Friday.
Spotify will broadcast “The Joe Rogan Experience” across major platforms and sell ads to secure revenue, including in the form of videos on YouTube, The WSJ reported. The deal is reportedly estimated to be valued up to $250 million over a period of multiple years with a minimum amount promised upfront and sharing of ad revenue.
Spotify is working to update its deals with top podcasters to expand its outreach to other platforms to increase ad sales and its audience, the outlet reported. It is reportedly further looking to pay lower amounts upfront to help share risk with its top talent.
Before this new deal, Rogan’s show was aired exclusively on Spotify since securing a deal with the company in 2020, according to The WSJ. His show has reportedly remained the most popular program on the service.
Joe Rogan and Spotify reached a new deal estimated to be worth as much as $250 million that will allow his hit podcast to be distributed across several platforms, including YouTube https://t.co/iUZ4ROX8C9 https://t.co/iUZ4ROX8C9
— The Wall Street Journal (@WSJ) February 2, 2024
Spotify agreed to a $100 million deal in 2020 to bring Rogan to its platform in its first deal due to the audience viewership and ad revenue attached to his presence, according to The WSJ. (RELATED: Psaki Weighs In On Joe Rogan, Says Tech Platforms Need To Be ‘Doing More’ To Curb ‘Misinformation’)
Spotify overcame Apple, becoming the most used podcast streaming service after it spent large sums of money to attract large audiences through securing major shows, The WSJ reported.
LAS VEGAS – JULY 02: Actor, comedian and Ultimate Fighting Championship color commentator Joe Rogan arrives at the official Silver Star Casting Co. pre-party for UFC 116 at Studio 54 inside the MGM Grand Hotel/Casino July 2, 2010 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for MGM Resorts International)
SANTA MONICA, CA – JANUARY 22: (L-R) TV Personality Joe Rogan, Actress Carmen Electra, and Musician Kid Rock arrive to the Spike TV Presents Auto Rox: The Automotive Award Show at the Barker Hanger Airport on January 22, 2005 in Santa Monica, California. (Photo by Matthew Simmons/Getty Images)
DALLAS, TEXAS – JULY 29: Joe Rogan attends the UFC 277 ceremonial weigh-in at American Airlines Center on July 29, 2022 in Dallas, Texas. (Photo by Carmen Mandato/Getty Images)
LAS VEGAS, NEVADA – JANUARY 17: Welterweight fighter Conor McGregor is interviewed by UFC’s Joe Rogan during a ceremonial weigh-in for UFC 246 at Park Theater at Park MGM on January 17, 2020 in Las Vegas, Nevada. McGregor will face Donald Cerrone at UFC 246 on January 18 in Las Vegas. (Photo by Steve Marcus/Getty Images)
Several liberal celebrities called on Spotify to fire Rogan after he interviewed prominent virologist Dr. Robert Malone, who cast doubt on the safety and efficacy of the COVID-19 vaccine. Singer-songwriter Neil Young and Joni Mitchell boycotted Spotify by asking the platform to remove their music over Rogan’s interview with Malone, and a group of 270 doctors requested Spotify implement a COVID-19 misinformation policy.
Spotify removed some of Rogan’s podcasts after several employees expressed their grievances over his podcast in 2021.